Sweetgreen is one of the favorite high-end salad restaurants that focus on producing high-quality fast foods. Based on the recent developments by the restaurant, there is no doubt that Sweetgreen is an industry leader that other restaurants admire. Behind Sweetgreen’s success are big-name investors like Danny Meyer, Steve Case, and Daniel Boulud who have achieved significant success in their investments in various sectors. The sweetgreen restaurant focuses on keeping their food fresh, healthy, organic and local, one of the main reasons why they have continued to grow their client base.
In a statement by the co-CEO Nathaniel Ru, the Sweetgreen restaurant aims at creating a brand that stands for something. He noted that Sweetgreen wants to feed more people with better food. One of the main things that have led to the tremendous success experienced is by incorporating new technology into their business. The Georgetown University classmates have established a system that allows customers to make their orders through the restaurant’s website. Currently, 30% of the Sweetgreen’s transactions are carried out through its website or mobile application. In his statement, Nathaniel was quick to note that technology has always been part of the business.
Besides establishing new technological innovations for the restaurant, the trial is on a mission to change the management strategies. The co-CEOs almost entirely shut down their corporate offices at least five times a year so that every member of their team can work in their restaurants. They do that to encourage their staff to improve their customer service. The firm has recently opened offices in Los Angeles but operates without a main headquarter. According to Nathaniel, the co-CEOs don’t believe in corporate headquarters, and their main aim is to decentralize their head count.
Nathaniel and his colleagues Neman and Nicolas studied together at Georgetown University where they undertook entrepreneurship classes together. Surprisingly, the three classmates have parents who also started their businesses, and they are all first generation immigrants. The trio opened their first restaurant in 2007 immediately after graduating from school.
About Nathaniel Ru
Nathaniel went to Georgetown University’s McDonough School of Business where he graduated with a BS in Finance. In 2007, together with two other classmates, they launched Sweetgreen Restaurant. The restaurant is seasonal kitchen focusing on sustainability and local sourcing.
The first restaurant was situated in the heart Georgetown. The firm has grown to more than 27 locations in six States with plans of expanding further in the coming days. The idea of establishing Sweetgreen was born out of their belief that the community needed fresh, healthy and local food stuff.
Follow Nathaniel Ru on LinkedIn.